背景:Jackson Wu是北京诺森公司的市场部经理,此公司专门生产时尚太阳镜。
鉴于目前中国市场的发展前景,他做了一个行销企划。今天,他要向部门全体成员做一个简报,描述市场现状以及未来发展前景。
Good morning everyone and thanks for coming. For those of you who don't know me, my name is Jackson Wu, and I'm the Marketing Manager in Beijing for Notson Limited. I'm here today to present our new marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we're excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.I'd like to start off by outlining a few facts and figures about the consumer market in China. Then, I'll go over the standard types of advertising that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I'll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I'll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we'll be discussing here today.There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we're all running to a tight schedule, I'd like to get to the first point, the current state of China's consumer market.我首先会汇报一些中国消费市场的实际情况与数据;然后,再说明过去比较成功的典型广告案例,包括近来大家都知道的一些例子。接着,我会给大家分析目前中国市场潜在的机会。
最后,通过市场调查得出的结论,我将向大家说明如何打入中国市场的问题。简报之后,我将发给各位一本关于这份行销计划的报告书,里面写得非常详细。
简报结束后,是大家自由发问和讨论的时间。因此,若你们有任何问题,请介时提出。
我知道大家都很忙,我想马上开始介绍今天简报的第一项主题:中国消费市场的现况。二、实用英语口语短语① marketing plan 行销计划A:约翰,明天可以把本月行销计划给我吗?B: Sure.B:可以。
② facts and figures 实际情况与数据B: I am awfully sorry this. I'll change it at once.B:非常抱歉,我马上去修改。③ standard type 典型;标准类型B: I still need to think it over.B:我还需要考虑一下。
④ tight schedule 很忙;没有空余时间A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.A:我知道大家都很忙,但是,我们必须抽出时间来讨论这个严重的问题。A: All right. Let's begin.B:既然如此,咱们就开始吧。
⑤ current state of目前的情况A: The current state of the economy is good.A:目前的经济形势是挺好的。
背景:Jackson Wu是北京诺森公司的市场部经理,此公司专门生产时尚太阳镜。
鉴于目前中国市场的发展前景,他做了一个行销企划。今天,他要向部门全体成员做一个简报,描述市场现状以及未来发展前景。
Good morning everyone and thanks for coming. For those of you who don't know me, my name is Jackson Wu, and I'm the Marketing Manager in Beijing for Notson Limited. I'm here today to present our new marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we're excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.I'd like to start off by outlining a few facts and figures about the consumer market in China. Then, I'll go over the standard types of advertising that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I'll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I'll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we'll be discussing here today.There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we're all running to a tight schedule, I'd like to get to the first point, the current state of China's consumer market.我首先会汇报一些中国消费市场的实际情况与数据;然后,再说明过去比较成功的典型广告案例,包括近来大家都知道的一些例子。接着,我会给大家分析目前中国市场潜在的机会。
最后,通过市场调查得出的结论,我将向大家说明如何打入中国市场的问题。简报之后,我将发给各位一本关于这份行销计划的报告书,里面写得非常详细。
简报结束后,是大家自由发问和讨论的时间。因此,若你们有任何问题,请介时提出。
我知道大家都很忙,我想马上开始介绍今天简报的第一项主题:中国消费市场的现况。二、实用英语口语短语① marketing plan 行销计划A:约翰,明天可以把本月行销计划给我吗?B: Sure.B:可以。
② facts and figures 实际情况与数据B: I am awfully sorry this. I'll change it at once.B:非常抱歉,我马上去修改。③ standard type 典型;标准类型B: I still need to think it over.B:我还需要考虑一下。
④ tight schedule 很忙;没有空余时间A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.A:我知道大家都很忙,但是,我们必须抽出时间来讨论这个严重的问题。A: All right. Let's begin.B:既然如此,咱们就开始吧。
⑤ current state of目前的情况A: The current state of the economy is good.A:目前的经济形势是挺好的。
How much words you need? What kind you people in your team. How many people you need to analyse? I am not sure what's your meaning. Are you mean to analyse all the people in a team and according to their ability and personal characters to give them right job? You'd better give more information about this report。
Today has the higher authority to lead the school inspection,therefore we could not but make very many matters to greet theinspection, but did in such many matters had very many all is not weusually does or cannot usually achieve. I thought this appearancegreets the inspection all is for 做面子, certainly cannot reflectthe school normal situation, moreover also lets the student spend verymany energy to make these the matter which has nothing to do with withthe study, is does not have a significance。
简报的格式较为规范,大体上可分为报头、正文和报尾三个部分。
一、报头需规范 报头多在简报第一页上方的位置,“简报”“**银行简报”“金融工作动态”“情况反映”“工作通讯”等几个醒目的大字居中布局。“简报”或“**动态”下面是简报的编号,第*期。
简报的编号多为一年一编,也有统编下来的。在期数下面左侧顶格是简报的主办单位,右边是简报印发的日期。
主办单位名称和日期下面划一条横线。横线上面的部分统称为简报的报头,横线下面刊登文章。
二、写法灵活随便 简报所反映的内容多种多样,其写法也没有固定的模式,但是简报的题目和正文是不可缺少的。 简报的题目同新闻的标题一样重要,是文章的眼睛,需要精心制作。
简报的题目必须反映出文章的主要内容,表达出文章的中心思想;简报的题目还需要精练,不落俗套,能够吸引读者,给人以深刻的印象。 正文是简报的主体,可分为开头、主体和结尾三部分。
开头部分类似于消息的导语,但在写法上又与导语稍有区别。消息的导语在注重直接点题的同时,强调生动形象,而简报的开头特别注重直接点题。
同消息的导语一样,简报的开头最好能够反映出简报所述问题的中心思想。也就是说,要尽可能运用简洁的语言将简报所要反映的核心内容放在开头部分,及早告诉给大家。
因此,开头必须简短。