转自:CGTN
【一起来减肥!中国“体重管理”热潮推动餐饮市场发展】随着2025“体重管理年”活动深入推进,健康饮食风潮正悄然改变大众的餐桌。“减脂餐”、“轻食代餐”等与体重管理有关的食品在各大电商平台热销。搜索外卖平台,会发现越来越多的门店专注于提供简餐配送服务,沙拉、杂粮、荞麦面等食品愈发受到市场青睐。Weight control in China was once a solitary battle. Now, the government is offering a helping hand. At a news conference at this year's Two Sessions, Lei Haichao, head of the National Health Commission, announced plans to establish more weight management clinics at medical and health facilities to help people shed pounds safely and pivot to healthier lifestyles. The announcement has boosted the "weight-loss economy," which will become a new economic engine for reshaping the consumption structure. Meanwhile, the trend is making waves in the foodservice sector, fueling a new wave of demand for healthy food and drinks. Meals like salads, grain bowls and soba noodles are becoming people's top choices – with high repeat purchase rates.