背景:Jackson Wu是北京诺森公司的市场部经理,此公司专门生产时尚太阳镜。
鉴于目前中国市场的发展前景,他做了一个行销企划。今天,他要向部门全体成员做一个简报,描述市场现状以及未来发展前景。
Good morning everyone and thanks for coming. For those of you who don't know me, my name is Jackson Wu, and I'm the Marketing Manager in Beijing for Notson Limited. I'm here today to present our new marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we're excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.I'd like to start off by outlining a few facts and figures about the consumer market in China. Then, I'll go over the standard types of advertising that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I'll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I'll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we'll be discussing here today.There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we're all running to a tight schedule, I'd like to get to the first point, the current state of China's consumer market.我首先会汇报一些中国消费市场的实际情况与数据;然后,再说明过去比较成功的典型广告案例,包括近来大家都知道的一些例子。接着,我会给大家分析目前中国市场潜在的机会。
最后,通过市场调查得出的结论,我将向大家说明如何打入中国市场的问题。简报之后,我将发给各位一本关于这份行销计划的报告书,里面写得非常详细。
简报结束后,是大家自由发问和讨论的时间。因此,若你们有任何问题,请介时提出。
我知道大家都很忙,我想马上开始介绍今天简报的第一项主题:中国消费市场的现况。二、实用英语口语短语① marketing plan 行销计划A:约翰,明天可以把本月行销计划给我吗?B: Sure.B:可以。
② facts and figures 实际情况与数据B: I am awfully sorry this. I'll change it at once.B:非常抱歉,我马上去修改。③ standard type 典型;标准类型B: I still need to think it over.B:我还需要考虑一下。
④ tight schedule 很忙;没有空余时间A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.A:我知道大家都很忙,但是,我们必须抽出时间来讨论这个严重的问题。A: All right. Let's begin.B:既然如此,咱们就开始吧。
⑤ current state of目前的情况A: The current state of the economy is good.A:目前的经济形势是挺好的。
The Spring Festival is our traditional fastival and the most important holiday.The holiday often lasts one month.The Spring Festival in China is like Christmas inwestern countries.Before the Spring Festival comes,Families usually clean their houses.On the Spring Festival Every the night before the Spring Festival,Children put their new clothes and shoes beside their beds before they go to sleep.Children like the Spring Festival very much.They often get money form their parents or other older people.Children can use the money to buy a lot of things for themselves.On the morning of the Spring Festival,people get up very early.children put on their new clothes and shoes when they wake up.They eat lots of delicious food with their parents.A special food --dumping is usually eaten on the Spring Festival.People often put coins in some of the dumpings.If aperson gets the dumping with acoin,he will have a good luck for the rest of the year.After breakfest,people do lots of things,such as playing cards,visiting relatives and friends and so on .In many places people like to set off fire crackers.It's very interesting.Now however,Setting off fure crackers is not allowed in some big cities because it is not safe.During the Spring Festival,families get together.These are the happiest days of the year.。
加入你是吉林省松原市某高中的高一学生李华,你校最近正在开展地震安全教育活动。请根艺下列提示,用英语写一篇关于松原地震的英文报道,发表在你校的校报英文专栏内。
内容要点:1、时间:2013年11月23日6时4分;
2、震级:5.8级;
3、受灾情况:受灾居民6万余人,1.6万户房屋严重损毁,经济损失20亿元;
4、对学生的影响:23日长春市中小学停课一天;
5、目前状况:目前有大批灾民居住在临时搭建的住房中;
Chinese Tea
Of the three major beverages of the world-- tea, coffee and cocoa-- tea is consumed by the largest number of people.
China is the homeland of tea. It is believed that China has tea-shrubs as early as five to six thousand years ago, and human cultivation of teaplants dates back two thousand years. Tea from China, along with her silk and porcelain, began to be known the world over more than a thousand years ago and has since always been an important Chinese export. At present more than forty countries in the world grow tea with Asian countries producing 90% of the world's total output. All tea trees in other countries have their origin directly or indirectly in China. The word for tea leaves or tea as a drink in many countries are derivatives from the Chinese character "cha." The Russians call it "cha'i", which sounds like "chaye" (tea leaves) as it is pronounced in northern China, and the English word "tea" sounds similar to the pronunciation of its counterpart in Xiamen (Amoy). The Japanese character for tea is written exactly the same as it is in Chinese, though pronounced with a slight difference. The habit of tea drinking spread to Japan in the 6th century, but it was not introduced to Europe and America till the 17th and 18th centuries. Now the number of tea drinkers in the world is legion and is still on the increase.
学习英语的方法和目的!!As we know,English gets growingly important now。
Then how can we learn English well?First, you should develop the interest on English reading。 There is a saying that interest in the best teacher。
If you have interest on English, you may read English materials as much as possible actively。 After so much Englsih reading you can find you have formed the English feeling。
Second, you should ste up the goal of English study。 This means you know it clearly that which is the importance that you should make progress in。
For those whose speaking ability is poor, it's better to make more oral communications with others while for those who can hardly perform well in any reading test, more practice on reading is a good choice。 Furthermore, we should relate listening, speaking, reading, writing and translation together instead of getting them separated。
Third, to master English knowledge better, we should use English in practice。 For example, if we have any chance to talk with a foreign guest, we'd better go and speak loudly and bravely。
A whalebone and driftwood frame, with a sea-lion skin stretched tautly over it and waterproofed with whale fat, hardly suggests a budding Olympic sport. Yet the kayaks that meant life to the Inuits in the Arctic for centuries have become the racing kayaks of the modern world - even if the building materials have changed.
The link was 19th century British barrister John MacGregor. He studied the ancient kayaks, designed a similar boat and disappeared into the rivers and lakes of Europe's wilderness to become a noted travel writer of his time. When others copied his boat, he founded the Royal Canoe Club, and canoe regattas began a year later in 1866.
Canoe/kayak, consisting solely of the sprint, was a demonstration competition at the 1924 Olympic Games before gaining full-medal status in 1936. Europe remains the traditional power base, led by Germany, Sweden and the athletes of the former Soviet Union.
Yao Ming is a member of H.R.(Houston Rockets).He was born on 12th September,1980 in Shanghai and he looks so tall.He is 2.26 metres tall and he weighs 134 kilos.But he doesn't look fat at all. He joined ter he left S.S(Shanghai Sharks).Many people like to watch him.His next match is in London.。
1、标题
简练,概括主体,例如: Four Killed and Five Hurt in a House Fire(房屋起火五伤四亡);Soccer kicks off with Violence(足球开赛脚踢拳打)
2、消息来源地
如: Beijing(北京报道)
3、正文
在有限的篇幅里报导尽可能多的内容,采取一切手段来浓缩和精炼语言,做到大众性、趣味性和节俭性的语言风格要素。
4、稿件撰写者,如Reported by …。
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