1、bulletin
n
公告;告示;公报
the latest bulletin about the President's health
总统健康状况的最新公报
一般是指新闻简报。
2、briefing
n
情况介绍/简单报告
Before the meeting, the general secretary gave the representatives a briefing.
开会之前,秘书长先给代表们简单地说了一下情况。
3、Brief presentation
一般给外国客户做公司的简报就是用presentation这个词。
The skies of steel and fields with frostAre memories of yesterdayAnd while scarecrow childrenWith eyes only for tomorrowComb the ancient hedgerowsFor the harvest of the sunThe spirit of the springLike the wind that shakes the barleyMoves the sleeping earthAnd with the pilgrim by her sideShe murmurs in the treesAnd in the ears of all who listen"Now, time to wakeFor winter has gone"。
背景:Jackson Wu是北京诺森公司的市场部经理,此公司专门生产时尚太阳镜。
鉴于目前中国市场的发展前景,他做了一个行销企划。今天,他要向部门全体成员做一个简报,描述市场现状以及未来发展前景。
Good morning everyone and thanks for coming. For those of you who don't know me, my name is Jackson Wu, and I'm the Marketing Manager in Beijing for Notson Limited. I'm here today to present our new marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we're excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.I'd like to start off by outlining a few facts and figures about the consumer market in China. Then, I'll go over the standard types of advertising that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I'll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I'll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we'll be discussing here today.There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we're all running to a tight schedule, I'd like to get to the first point, the current state of China's consumer market.我首先会汇报一些中国消费市场的实际情况与数据;然后,再说明过去比较成功的典型广告案例,包括近来大家都知道的一些例子。接着,我会给大家分析目前中国市场潜在的机会。
最后,通过市场调查得出的结论,我将向大家说明如何打入中国市场的问题。简报之后,我将发给各位一本关于这份行销计划的报告书,里面写得非常详细。
简报结束后,是大家自由发问和讨论的时间。因此,若你们有任何问题,请介时提出。
我知道大家都很忙,我想马上开始介绍今天简报的第一项主题:中国消费市场的现况。二、实用英语口语短语① marketing plan 行销计划A:约翰,明天可以把本月行销计划给我吗?B: Sure.B:可以。
② facts and figures 实际情况与数据B: I am awfully sorry this. I'll change it at once.B:非常抱歉,我马上去修改。③ standard type 典型;标准类型B: I still need to think it over.B:我还需要考虑一下。
④ tight schedule 很忙;没有空余时间A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.A:我知道大家都很忙,但是,我们必须抽出时间来讨论这个严重的问题。A: All right. Let's begin.B:既然如此,咱们就开始吧。
⑤ current state of目前的情况A: The current state of the economy is good.A:目前的经济形势是挺好的。
1、标题
简练,概括主体,例如: Four Killed and Five Hurt in a House Fire(房屋起火五伤四亡);Soccer kicks off with Violence(足球开赛脚踢拳打)
2、消息来源地
如: Beijing(北京报道)
3、正文
在有限的篇幅里报导尽可能多的内容,采取一切手段来浓缩和精炼语言,做到大众性、趣味性和节俭性的语言风格要素。
4、稿件撰写者,如Reported by …。
hello everybody/everyone/girls and boys. 正式点说, good morning/afternoon/evening ladies and gentlemen.
today is monday/tuesday。..
and the weather is nice/perfect/pretty.
..
today we have some lessons to learn, 。.
下次麻烦把话说清楚点,不知道你要干嘛.
下一篇:永宁街水浸简报